During the winter, textured hair, in particular, can suffer becoming more fragile, prone to breakage, and dehydrated. In wintertime, the air holds less moisture, and the warmth of central heating indoors further contributes to parched hair. This combination can lead to excessive dryness and more noticeable shrinkage of your curls.
In fact, during the winter, the moisture level inside your hair can plummet to as low as 10% or even less. Hydration refers to the water content within the hair, ensuring it's adequately supplied with moisture to maintain flexibility and elasticity. Moisture, on the other hand, encompasses the balance of both water and oil within the hair, contributing to its overall health, shine, and manageability.
Adjusting your hair care routine to combat these moisture-stripping effects is crucial. That's why we've developed the perfect products to moisturise and renew
your hair AND we found the 3 changes you need to make to your winter hair routine to help you maintain your curly hair hydration levels.