Only Curls vs Flora & Curl: Which Curly Hair Brand Fits Best?
TL;DR
Only Curls is usually the simpler pick for defined, scented styling routines, while Flora & Curl suits shoppers drawn to botanical scalp and moisture care. Sensitive-scalp shoppers should check fragrance and essential oil preferences first, then build a shorter routine around cleanser, conditioner, and one styler.
Only Curls vs Flora & Curl is a practical choice between styling simplicity and plant-powered hair care. Curly hair care: a routine designed to cleanse, condition, hydrate, and define textured hair without stripping natural oils. For shoppers comparing UK curl brands, That Good Hair offers a useful place to think through scalp comfort, fragrance, and routine fit.
Table of Contents
Only Curls vs Flora & Curl at a glance
Only Curls focuses on easy curl definition, while Flora & Curl leans into botanical moisture, scalp care, and textured-hair nourishment.
Only Curls is positioned around frizz-free, defined curls and a straightforward product finder, according to the brand result captured in the SERP data. Competitor coverage also describes Only Curls products as suitable across curl types, including finer textures when products are not applied too heavily.
Flora & Curl is described in competitor research as a Black-owned British brand built around plant-powered botanical hair care. The most reviewed lines include Rose Water products and leave-in detangling care, which makes the brand more attractive for moisture-first routines.
Quick comparison table for 2026 shoppers
Factor
Only Curls
Flora & Curl
Best fit
Defined curls and simple styling
Botanical moisture and scalp-led care
Routine style
Cleanse, hydrate, style
Treat, hydrate, define
Curl patterns
Wavy, curly, and some finer textures
Curly, coily, dry, or textured hair
Fragrance focus
Scented curl styling
Botanical scents, depending on line
Sensitive scalp check
Review fragrance tolerance
Review botanicals and essential oils
Key insight: the better brand depends less on curl type alone and more on scalp tolerance, fragrance preference, and how many steps feel realistic.
Which brand is better for sensitive scalps and fragrance preferences?
Flora & Curl may appeal more to shoppers seeking plant-led scalp care, but neither brand should be treated as automatically irritation-proof.
Botanical formulas can feel gentler, yet plant-derived ingredients still contain active compounds. A 2021 review by Boeck, Sahin, and Zannini on plant-based ingredients in food systems shows how varied plant compounds can be, even outside cosmetics, which supports a cautious approach to ingredient lists and sensitivities (Wiley).
Fragrance is the biggest decision point. Scented products can make wash day feel more enjoyable, but shoppers with eczema, psoriasis, seborrheic dermatitis, dandruff, or fragrance sensitivity often need fewer aromatic ingredients and simpler formulas.
Decision list for scalp comfort
Pick Only Curls when the priority is curl definition, light styling, and a cheerful scented routine.
Pick Flora & Curl when the priority is botanical hydration, scalp-led care, and moisture layering.
Consider fragrance-free or essential-oil-free alternatives when scalp reactions have happened before.
Patch test any new cleanser, conditioner, cream, or gel before a full wash-day routine.
Research by Tedeschi, Muir, and Naumann examined ecologically relevant phytochemicals in another biological context, reinforcing a simple point: "natural" describes origin, not guaranteed skin compatibility (Frontiers in Veterinary Science).
Which routine is simpler for curls, coils, and locs?
Only Curls is usually simpler for fast styling, while Flora & Curl can suit richer routines for dry curls, coils, and loc maintenance.
A short routine matters because product overload can make textured hair feel coated, especially on fine waves or low-porosity curls. Only Curls fits a classic wash-day structure: cleanser, conditioner, cream, and gel. That approach works well when definition and frizz control are the main goals.
Flora & Curl can make more sense for shoppers who enjoy treatment steps, leave-in moisture, and scalp-focused products. Coily hair and locs may benefit from moisture layering, although lightweight application still matters to avoid buildup.
How That Good Hair helps narrow the choice
The That Good Hair platform is best used as a filter for needs rather than a brand popularity contest. Shoppers can compare formulas by scalp comfort, fragrance preference, curl pattern, and packaging values instead of choosing only from social media reviews.
For wavy hair, start with lightweight styling and avoid heavy layering.
For curly hair, balance leave-in moisture with a defining gel.
For coily hair, prioritise slip, hydration, and controlled layering.
For locs, focus on scalp comfort and low-residue products.
Eco-conscious buyers should also check packaging details directly before purchase, since sustainability claims vary by product and batch.
Conclusion
Only Curls vs Flora & Curl comes down to routine style: quick scented definition or botanical moisture and scalp care. Sensitive-scalp shoppers should read fragrance and essential-oil details first, then choose the fewest products needed for comfort and definition. For a calmer product search, shoppers can head to thatgoodhair.co.uk and compare options with That Good Hair before buying.
After buying from a stall in Westfield, I can’t live without this for my 2 girls curly hair. Keeps the hair so moisturised and soft all day, even the next. A staple and must buy!!
✨ Review: Hydrating Mist + Hair Oil Duo ✨
My son has been using the hydrating mist and hair oil from this company consistently in his hair routine, and the results honestly speak for themselves. His hair looks healthier, shinier, and has so much more volume now. On Eid especially, his hair looked amazing — soft, defined, and full without looking heavy.
The hair oil has become his favourite part of the routine. He massages it into his scalp twice a week and leaves it in for a couple of hours before washing. It really helps keep his scalp moisturised and makes his hair feel stronger and smoother afterwards.
The hydrating mist works perfectly alongside it because it adds lightweight moisture and shine without making the hair greasy. He usually sprays it before styling with mousse, and it helps define the hair while keeping frizz away all day. ✨
What we noticed after regular use:
Shinier, healthier-looking hair
Softer texture
Better volume and definition
Less dryness and frizz
Hair feels hydrated but lightweight
Overall, this combination has worked really well for his routine, especially for keeping his hair looking fresh and styled naturally. Definitely products we would keep using. ⭐
Best beard oil on the market, has the exact results I want from a beard oil and I need to use so little to get my desired results, couldn’t recommend enough
I have only just started using the products. It’s maybe just three weeks now but this leaves my hair feeling so clean without any white residue like some other cleansers. It’s a must have and because I feel so clean and all residue is removed. I no longer wash my locs I just use this now and it gives me the same effect pending when I decide to redo my locs at the salon.
Since using the hair butter and hydrating spray my daughter’s hair has been easier to style and there has been less tears. Before her hair was dry but after using the products her hair looks shiny and healthy. We love how they smell too. Would definitely recommend.
i really like the hair mist so far, i don’t need to wet my hair anymore to refresh the waves i just use the spray and it brings it back to life that little bit more!! when i finish i’ll bring it back to refill!! xx
It absorbs beautifully without sitting greasy on top, which is rare. My hair drinks it up and just looks expensive afterwards. The frizz? Calm. The dryness? Gone. The ends? Sealed and behaving.
I RARELY write reviews so trust me when I say this product has my heart! I believe it's my fourth time purchasing it and honestly my hair absorbs and loves it. I find my hair to be frizz free and I barely get any breakage, I put that down to how moisturising it is. I also use it for my kids and their hair loves it too! I love how gentle the ingredients, it gives me a peace of mind
I’ve been using this hydrating hair mist for a short while now, and I’m genuinely impressed with the results. My scalp feels well-hydrated and comfortable, without any dryness or irritation. My hair feels noticeably softer, healthier, and more manageable, with a natural shine that doesn’t feel greasy or heavy.
What I really appreciate is how lightweight the mist is—it absorbs easily and refreshes my hair without weighing it down. It’s perfect for daily use, especially when my hair needs a quick boost of moisture. Overall, this product has helped improve the look and feel of my hair, leaving it nourished, refreshed, and well cared for. I would definitely recommend it to anyone looking to maintain hydrated, soft, and healthy hair.
I was recommended this by someone who works here for my 4 month old baby. I’d beg to differ.. essential oils and tea tree are definitely not recommended for a baby so young. I tried it on myself it’s ok but definitely won’t be buying from here again. I wanted to like it but it’s not for me
I’m from the US and was very hesitant about this product. So happy to see that this product gave me the look I wanted! Happy customer…….definitely will purchase again.
I was approached in Westfield Shopping centre as I have curly hair and was told the product would be perfect for my type of hair. I have been looking for something that would be light enough not to weigh my hair down but give it the moisture it needs. I was super excited to use the mist but unfortunately it just dried my hair out. It was very light on my hair but didn’t enhance the curl pattern any more than what it was. I am very disappointed with the product especially for the price. I have to use it with my original hair product for it not to dry my hair out. I would not purchase again,
Sorry 😕 I wanted to love it but it’s not for me!
Great with hydration. Great with making my hair shine. Smells amazing. And I got loads of compliments on how healthy my hair looks deffo will buy again.
Love this mist. It detangles, hydrates and softens my Afro hair. It also prevent breakage.
I have been using mist for a number of years and highly recommend it
3 curly kids and we love this stuff so much! We have the whole range, and I often borrow some on the oil or butter for my own hair. Genuinely wouldn't be workout this spray now. Best things I've used on my kids hair by far
Defines my daughters curls so well! By far my favourite product for my curly kids. And it smells divine! Taken 3 years to find what really works for her, so glad we took a chance on this range.
Second-time purchase of this product for me. I highly recommend it for flyaway or frizzy hair, and it smells great. Lasts a long time (on my hair anyway).
Lovely product, light with a lovely earthy scent. I notice my hair because thicker after a month of usage. I also purchased the hydrating hair mist which add life to my loc. I'm so grateful for this lovely products.yes! will buy again.
“Absolutely love this hair oil! It makes my hair so soft, manageable, and smooth. The scent is amazing too — not overpowering, just right. A must-have in my routine!”
I love this bonnet! 1) I've become a restless sleeper so I toss and turn quite a bit and this does not come off. I don't have to do the mid sleep checks anymore to see if it's still on my head 2) I've spent so much money on silk bonnet and it just not living up to the hype but this £8.50 satin bonnet has done everything i thought those silk bonnets would do. I have thick wavy hair and these have been amazing controlling the frizz!
I Decided To Try The Mist After Using The Oil For A Year. It's Great For When My Hair Is Styled; It Was Especially Good When I Was On Holiday In Ghana; My Locs Were Hydrated and When I Took Them Out Of The Style, They Were Moisured With No Need For Oil. I Only Need To Use It Once A Week In The UK; About Every Other Day In Hot Weather. Give It A Try; The Larger Bottle Is Great Value.
Have had issues with fizzy hair and this product helped very hydrating. Got this from Westfield Shepherd’s Bush and two ladies we very helpful and got tips. Will be purchasing more from this line
Really happy I found this product. I really struggle with definition with my hair and so far using this product my curls last and actually look like curls. Will definitely buy this again.
After doing the big chop I was so worried my hair wouldn’t grow back quickly but omg.. after using this hair oil (along with other TGH products) I finally feel like I have my crown back. I swear by this hair oil!! The scent, the texture and the way my hair has grown back so healthily! I even use it on my hair clients. I can’t fault it at all, thank you ThatGoodHair!! ❤️
This has been the best thing fir my itchy scalp. Been loving the oil and the hydrating Hair Mist for my cornrows. It keeps the style neater for longer and keeps my scalp moisturised.
