The alternative to anionic surfactants are cationic or non-ionic surfactants which are gentler for all hair types. Instead of purchasing shampoos that contain sulphates you can use sulphate-free shampoos, no-poo shampoos or even clays such as green clay which has great cleansing properties. These do not contain sulphates, however as a result, they have less foaming abilities but this doesn't mean they aren't cleaning the hair. For many people, it is just not what they are used to seeing but there is a tonne of great alternatives out there such as our Custom Blend Shampoos. All of our shampoos
are sulphate free but have great foaming power and leave your hair feeling clean and refreshed. You can choose your own ingredients
too and have your name on the bottle to show it is just for you.